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» Conference programm now online!

November 08, 2015 @ 2:12 PM

» Location change: conference now taking place at ifs - international film school cologne

September 16, 2015 @ 12:12 PM

» Call for Abstracts / Proposals published: Papers, Presentations, Good Practices, Posters.

July 06, 2015 @ 2:43 PM

» Conference theme selected: "Entrepreneurial Thinking and Acting in Creative Industries"

May 17, 2015 @ 5:11 PM

» The 2015 Creativity meets Business Conference goes to Cologne

May 06, 2015 @ 11:23 AM


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Science-to-Business Marketing Research Centre

Münster University of Applied Sciences

The Research Centre "Science Marketing" at the University of Applied Sciences Muenster developed with its concept of Science-to-Business Marketing the first strategic approach worldwide for a successful commercialisation of research competencies, capacities and results.

The basis of this approach is the conviction that market mechanisms also work on the research market. All successful companies are working with marketing strategies. A basic principle of their success is that these companies know exactly the demand of their customers and that they adjust their research, developing and production to their customers' needs. So why do research institutions not use marketing strategies? By a consistent focusing on the customer, the third party funding of research institutions can be increased enormously.

Science-to-Business Marketing aims at a successful marketing of research competencies, capacities and results. The objective of the Research Centre "Science Marketing" is to develop, test and provide new models, instruments and proceedings for research commercialisation that enable universities to market their research more effectively.

For more information on the International conferences of the Science-to-Business Marketing Research Centre please visit us at: http://www.science-marketing.com





© Science-to-Business Marketing Research Centre, Münster University of Applied Sciences, Germany